In 1999, we replicated the specialization model in several other segments, recruiting new partners, each with their own expertise and career path. Among the segments, we started to work with consumer goods, agribusiness, infrastructure, retail, technology, pharmaceuticals, consulting and manufacturing industry in general. In this away, we reached new markets and kept the same concept and standard of specialization. This movement brought out another strong feature of our DNA: Diversity generates Wealth. Diversity of ideas, genres, life histories, academic formation, among others. This makes the FESA Group one of the most diverse and heterogeneous companies on the market.